Directitude had the privilege of delivering Adore Beauty's pilot store at Westfield Southland, working to an ambitious timeline and managing a detailed construction process. As this was Adore's first physical store, we collaborated closely with the client and designer to evolve the initial concept, ensuring the best possible outcome while staying within brief and on budget. This process involved refining the lighting design to tailor it to both the functional and aesthetic requirements of the store. Additionally, we manufactured custom joinery, ensuring each piece was carefully crafted to integrate seamlessly with the store’s operational needs, all while keeping the project aligned with budget expectations. The fit-out also featured the installation of shopfront cladding, curved glass, and signage, creating a vibrant and welcoming space. The final result is a store that perfectly blends Adore Beauty’s renowned online experience with a dynamic physical retail environment, offering customers an exceptional in-store shopping experience.
