Glamorama

Client
Glamorama Bar Pty Ltd
Location
Brunswick Street, Fitzroy VIC
Budget
$900k

Summary

Glamorama has undergone a full transformation, with Directitude delivering extensive upgrades across two stages while maintaining the nightclub’s signature edge. Stage 1 included a complete interior renovation, enhancing both functionality and atmosphere. Our team expanded the courtyard with demolition and structural carpentry, upgraded fire services, and implemented extensive acoustic enhancements. We reimagined the bar area with custom architectural metalwork and bespoke joinery, including a sleek new bar and banquette seating. Additional upgrades included the installation of glass bricks, slip-resistant vinyl flooring, fresh wall tiles, stainless steel panels, and a flawless paint finish, ensuring both durability and high-end appeal. Building on this foundation, Stage 2 focused on revitalising Glamorama’s façade, giving the venue a bold new street presence. The exterior was upgraded with striking new finishes, custom metalwork, and glass bricks, creating an inviting yet edgy first impression. This final stage ties the entire transformation together, ensuring Glamorama stands out.


What We Did

  • Conducted demolition work
  • Completed BWIC (Building Works in Conjunction) following service fit-offs
  • Carried out structural carpentry, including subfloors for the extended courtyard, bar area, and mezzanine floor above the back-of-house store
  • Supplied and installed plastering for new walls and infilled windows with acoustic panels
  • Procured and applied acoustic spray to the courtyard
  • Procured and installed glass bricks
  • Executed comprehensive painting throughout the venue
  • Installed new wall tiles throughout the venue
  • Applied new flooring finishes, including slip-resistant vinyl in the bar area and staff WC
  • Procured and installed stainless steel panels
  • Manufactured and installed custom joinery, including the bar and banquette seating
  • Upgraded the venue’s façade, including a custom-made stainless steel door, with a solid core crafted in-house by our joinery team, incorporating portholes to enhance both visibility and light flow

Gallery

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